Shaitaan has rapidly emerged as this year’s most eagerly awaited supernatural thriller. With its ground-breaking distribution across more than 950 locations in over 60 countries on over 1200 screens, Shaitaan is setting the stage for unprecedented global anticipation with early paid previews and advances starting this week in key overseas territories such as USA and the GCC. This extensive outreach marks a milestone, positioning the film as Ajay Devgn’s biggest overseas release and widest overseas release for a film in its genre.
Directed by the acclaimed Vikas Bahl, Shaitaan features a powerhouse ensemble cast led by Ajay Devgn, alongside Jyotika and R Madhavan, offering a thrilling cinematic journey unlike any other. The film delves into the nightmarish ordeal of Kabir, portrayed by Ajay Devgn, and his family during what was supposed to be an idyllic weekend getaway, only to be disrupted by the arrival of a mysterious stranger.
R Madhavan delivers a compelling performance as the antagonist, bringing tension and intrigue to the home of Ajay and Jyotika’s characters, unveiling his dark intentions. This eagerly anticipated film has captivated global audiences with its powerful trailer, innovative marketing strategies, and interactive branding, heightening intrigue around the dark world of Shaitaan and black magic. Seamlessly weaving action, emotional depth, and the chilling aspects of Indian Black Magic, Shaitaan ensures an engrossing experience that will keep audiences riveted.
As the film’s release date nears, the promotional strategy has further intensified with out-of-the-box marketing initiatives, including the launch of POP OUT hoardings in India, showcasing an intense Ajay Devgn interacting with a voodoo doll, adding to the international buzz and anticipation for this edge-of-your-seat thriller.
Promising a ground-breaking film experience, setting new benchmarks for the genre on an international scale, Shaitaan is presented by Jio Studios, Devgn Films and Panorama Studios, produced by Ajay Devgn, Jyoti Deshpande, Kumar Mangat Pathak and Abhishek Pathak, and directed by Vikas Bahl.
Shaitaan releases internationally in cinemas on 8th March 2024 by Funasia Films and Marudhar Entertainment Network.