
Vicky Kaushal styled by Amandeep Kaur for TIFF 2018
Unlike fashion design that is primarily designing garments, fashion communication is everything that sells fashion to customers. Be it visual merchandising, fashion journalism, branding, marketing, graphics…Talking about the process of styling Vicky Kaushal, she shared some interesting insights about her job and what it takes to create a style statement.

Styled by Amandeep Kaur for Raazi (2018)

Styled by Amandeep Kaur. Source: Lokmatnews
Being part of that energy is my favorite part!Lesser known fact is that celebrities don’t necessarily own all the clothes they wear. What’s the process of styling and sourcing items from designers or brands? Designers create samples that are rotated in the press for celebrities for editorial shoots etc. They send us a look-book of their collection, we then select and call for the products. Once the project ends, we send them back. In the case of brands, we either pick them straight off the stands or select from samples if they have any. Again, one we’re done we dry-clean the pieces and return them. Unlike film promotions where styling an actor becomes an extension of the character they play, how does the brief differ for events or photo-shoots? There are a lot of factors to be considered for each. For a photo-shoot, the visual is very important, even if it doesn’t fit perfectly. As long as it looks visually great, we can do minor tweaks with alterations. As opposed to an event where the celebrity has to live in the outfits – they have to walk and breath in it – so they have to be comfortable at all times. The location also plays a huge role for events because the materials can be selected as per the weather. Another factor is the audience – if it’s a red carpet event and the brief is to make a star “shine,” then the celebrity needs to look formal, sharp… If it’s a meeting with few people, then you can tone it down and keep it simple. It’s very rare to find any two celebrities wearing the same outfit or even repeat outfits. Is it something stylists consciously take care of? Yeah! That is a huge task and thanks to the world of social media we’re all well informed. We have access to everyone. I tend to follow celebs, stylists, brands, designers and publications – a major part of my work is to keep a tab on social media to keep track of who’s doing what. I especially have to keep in mind the competitors so the styles don’t clash.
I don’t mind repeating outfits. I think it’s a very eco-friendly way of looking at fashion.Every actor and actress now is “fashionable” thanks to stylists, which has also invented terms like “airport looks” and “gym look.” Is that also a part of your work? Thankfully it hasn’t become part of my work yet! I don’t think Vicky is that vain.

Amandeep Kaur with Vicky Kaushal

Cosmopolitan Cover October’17. Styled by Amandeep Kaur
Be it on the bra strap or strap of the side-sling purse, arms of the sweatshirt or just straight in-your-face shirts or back of the jacket – slogans are doing the rounds everywhere… And her muse definitely pulls it off with a bright smile! Besides Kaushal, she has also styled Taapsee Pannu, Angira Dhar, Richa Chaddha, Kalki Koechlin. Featured Image Source: The Peacock Magazine Photographed by Sanjeev Kumar